Latto, formerly known as Mulatto, is an American rapper and songwriter known for her bold personality and breakout tracks like “Big Energy” and “B*tch from da Souf.” Her rise in the hip-hop industry has been marked by viral success, consistent chart performance, and high-profile collaborations with artists like Cardi B, Doja Cat, and Mariah Carey.
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Breakdown of Latto’s Net Worth
As of 2025, Latto’s estimated net worth is $6 million, built through music sales, streaming royalties, tours, brand deals, and television appearances.
| Source of Income | Estimated Earnings (USD) |
| Music Sales & Streaming | $2,200,000 |
| Touring & Live Performances | $1,800,000 |
| Endorsements & Sponsorships | $800,000 |
| TV Appearances & Reality Shows | $400,000 |
| Collaborations & Features | $800,000 |
| Total Net Worth | $6,000,000 |
Her confident flow and viral moments have made her one of the most bankable young artists in rap today.
Latto Biography and Early Life
Latto was born as Alyssa Michelle Stephens on December 22, 1998, in Columbus, Ohio, and was raised in Clayton County, Georgia. From a young age, she embraced her identity and started rapping at age 10. Her big break came when she won Season 1 of the reality series The Rap Game in 2016, which launched her music career.
| Category | Details |
| Full Name | Alyssa Michelle Stephens |
| Latto Stage Name | Latto (formerly Mulatto) |
| Latto Date of Birth | December 22, 1998 |
| Latto Place of Birth | Columbus, Ohio, USA |
| Latto Nationality | American |
| Latto Profession | Rapper, Songwriter |
| Latto Famous For | “Big Energy,” “Muwop,” “Lottery” |
Latto Career and Earnings
Latto started gaining traction with her song “B*tch from da Souf,” which became a regional anthem before earning national attention. Her debut studio album Queen of Da Souf and follow-up 777 solidified her place in mainstream rap. Known for catchy hooks and Southern rap energy, she continues to dominate charts and collaborate with industry icons.
| Song/Album/Project | Achievement | Year |
| The Rap Game | Winner, Season 1 | 2016 |
| “B*tch from da Souf” | First breakout single | 2019 |
| Queen of Da Souf | Debut studio album | 2020 |
| “Big Energy” | Multi-platinum single, Billboard Top 10 | 2021 |
| 777 | Second studio album | 2022 |
Major Career Highlights
- “Big Energy” peaked in the top 5 of the Billboard Hot 100
- Collaborated with Mariah Carey on a remix of “Big Energy”
- Nominated for multiple BET and MTV awards
- Recognized for empowering lyrics and authentic Southern rap vibe
Latto Business Ventures and Media Presence
Beyond music, Latto has expanded her brand through entrepreneurial ventures and pop culture appearances. Her bold image and influence make her a popular face for youth and fashion-forward campaigns.
Business & Media Involvements
- Brand Collaborations – Worked with Rihanna’s Savage X Fenty and beauty lines
- Fashion Launches – Known for exclusive merch drops and streetwear collabs
- Social Activism – Advocates for women’s empowerment and racial justice
- TV Appearances – Featured on award shows, reality competitions, and interviews
Latto Luxury Assets and Lifestyle
Latto lives a lavish lifestyle, often showcasing her designer wardrobe, jewelry collection, and luxury cars on social media. She is known for her glam looks, red carpet appearances, and unapologetic confidence.
Real Estate Holdings
| Property Location | Estimated Value (USD) |
| Atlanta, Georgia | $1,400,000 |
Car Collection
| Car Model | Estimated Price (USD) |
| Lamborghini Urus | $250,000 |
| Chevrolet Corvette Stingray | $90,000 |
| Rolls-Royce Cullinan | $350,000 |
She often personalizes her cars with custom paint jobs and accessories.
Latto Family Background and Personal Life
Latto is biracial, with a Black father and a white mother. Her mixed-race heritage has played a part in her identity as an artist, especially during her early days using the name “Mulatto.” After facing public scrutiny over the name, she changed it to “Latto” in 2021 to reflect growth and respect. She is currently rumored to be in a relationship but has kept her love life largely private.
| Family Member | Relationship |
| Shayne Stephens | Father (Black) |
| Misti Pitts | Mother (White) |
| Brooklyn | Sister |
Latto often credits her father for supporting her career and helping her manage early fame.
Latto Social Media Presence
Latto is highly active online, using her platforms to share music updates, fashion looks, and bold personal statements. Her presence is energetic, confident, and widely followed.
| Platform | Account Handle |
| @latto777 | |
| @Latto | |
| TikTok | @latto777 |
| YouTube | @LattoOfficial |
She frequently engages with fans and promotes her projects through creative content.
Frequently Asked Questions (FAQ) About Latto
What is Latto’s net worth?
As of 2025, Latto has an estimated net worth of $6 million.
What is Latto’s real name?
Her real name is Alyssa Michelle Stephens.
Why did Latto change her name from Mulatto?
She changed her stage name due to the controversy and racial implications associated with “Mulatto.”
What are Latto’s biggest songs?
Some of her biggest hits include “Big Energy,” “Muwop,” “Put It On Da Floor,” and “B*tch from da Souf.”
Where is Latto from?
She was born in Columbus, Ohio, and raised in Clayton County, Georgia.
