The lingerie industry has changed over the past decades, taking new approaches to underwear. Bras and panties used to be manufactured to be sexy for a partner. Today’s lingerie is more about the wearer, not the admirer. Women want to look great, but more importantly, they want to feel great. Here are five ways the lingerie business is making changes for all women to have a comfortable, more flattering bra regardless of your size and shape.
Inclusive Sizing
One of the biggest changes to the industry is the number of brands that now offer more sizes for women. Women can find bras in larger cup sizes and larger bandwidths. These bras also come in more designs, instead of basic white, black or neutral tones. You’ll find plus-size bras in a huge array of colors, with special details, like lace, mesh fabrics and bows, that still have the support and comfort you want. Whether you’re looking for wireless bras or bodysuits, women of all sizes can get the lingerie they want.
Body-Positivity
More women are taking a body-positive approach to their looks, focusing on loving their body as it is. The lingerie industry is driving the conversation, helping women feel comfortable, regardless of their size, shape, color, gender and physical limitations. Having a positive body image is good for your mental health. Lingerie is for everyone. It can make a women feel good about herself when it fits comfortably.
Soft, Luxurious Fabrics
Modern lingerie is made with revolutionary fabrics that are breathable, flexible and comfortable while still feeling soft and luxurious on your body. Even better, the fabrics used in making lingerie is more sustainable without giving up support. The focus in the lingerie industry is about making underwear that fits you well and gives you confidence wherever your routine takes you.
Underwear That Moves With Your Body
Shapewear is known for its difficulty to get in and out of. That market is being challenged by women who want underwear that works with their body, that they don’t have to struggle to get into or to use the bathroom in. Women deserve lingerie that lets them be who they want to be. Women should be able to wear what they want and have lingerie that fits their needs without strangling their body.
Open Discussions About Lingerie
In the past, women might refer to their underwear as “unmentionables,” without feeling that they could talk about their intimate apparel even among other women. The lingerie movement has opened the door to allowing women to mention their underwear even in mixed company without feeling shame. Talking about bra sister sizes and types of bras is no longer taboo. It’s a welcome change from your parents’ generations.
The lingerie market has come a long way. Shop for beautiful lingerie that fits the way you move. Whether you’re looking for athletic underwear for sports, strapless bras for a night on the town or basic underwear for everyday wear, know your size to find lingerie that meets your needs.
